Plagatox. The only name you need to know.
So on my last shopping run in Panama City, I came across an insecticide I’d never heard of before. It’s called PLAGATOX. Now mind you, there were lots of other brands of insecticides on the shelf. All the old-school favorites, Raid, Black Flag, Baygon, but PLAGATOX got my attention and nothing else mattered.
Really now, there couldn’t be a more perfect name for an insecticide than PLAGATOX. I was immediately captivated by the name. For the first time in ages, I’d been successfully marketed to. I was a mind-numbed consumer again. (more…)